Our Philosophy On Marketing

You Can Learn To Grow Your Practice Without Expensive Marketing

Your Can Learn the Secrets To Unlimited New Patient Referrals

In 1979, The Supreme Court of The United States ruled on a case that allowed dentists and other professions to market their services.  For several years it was debated as to whether advertising and marketing were good for dentistry.  We have always believed that the right kind of marketing is good for dentistry...however... 

Most of the advertising and marketing done in the United States today is largely self-promotional and pits one dentist against every other dentist, creates price shoppers, lowers dental fees, and destroys the professional image of dentists and devalues dental services.

"Marketing is simply the process of communicating the values and benefits of your product or service to consumers in a compelling way that educates and creates interest,  desire, and demand."  Marketing above all is an educational process.

Educate With Advertising and Marketing

For over 25 years, dentists have been spending millions and millions of dollars on the wrong kind of marketing.  They have been spending money on self-promotional advertising and marketing efforts.  Self-promotional advertising pits one dentist against every other dentist.  Educational advertising and marketing helps create greater demand.  We should be focusing our efforts on educational advertising and marketing and creating more demand for dental services instead of fighting for market share.  

Dr. Gordon Christensen, speaking at the Summit to Save Fee for Service Dentistry explained that it is imperative that we professionally market dental services.  We need to work with our professional associations to educate consumers...educate at the national level...educate at the state level...educate at the local level.  Individual dentists can benefit by promoting dentistry in their marketing efforts.

If more dentists began using educational marketing and advertising...every dentist everywhere would be busier.

Marketing That Is Good For Dentistry

By taking the high-road approach to marketing their dental services, dental professionals are doing marketing that is good for dentistry.  When you educate consumers about the values and benefits of  dentistry, you are distinguishing yourself and your practice from the self-promotional advertisers.  Your marketing and advertising can actually benefit every dentist in your market area--but your practice will benefit the most.  By promoting advertising and marketing messages that educate, you will be positioning yourself as a knowledgeable health care provider.  When you promote dentistry first with advertising that educates, you will tend to attract better educated consumers who are concerned about their health.  

Begin Marketing Your Dental Practice In The Most Professional Manner Possible... Word of Mouth Marketing...Referrals

You Can Learn The Secrets To Unlimited New Patient Referrals

In addition to educational marketing and advertising, you can learn how to get more of your patients to refer their family, friends, neighbors, and co-workers.  We can show you how to become referral ready.  We can also show you how get physicians and other health care providers to refer their patients to your practice.  We can show you how to get referrals from other businesses in your community.  The good news is that that referrals are the best type of new patients...and they don't cost you a thing.  If you are ready to begin marketing your dental services in the most professional manner possible, give us a call. 

All of our marketing services are very affordable.  We can help you get started right away. 

Get Started Today...Phone 1-877-621-4653

Christopher Shunnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn Presidentkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkkk Smart Dental Marketing

For More Information, Read Several Free Marketing Strategy Reports. Click Here